LATEST NEWS
Here's a selection of our latest projects and news stories. If you would like to hear more about any up and coming video production projects,
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I-MOTUS Win Ability Media International Award - Nov 09
The charity Leonard Cheshire Disability launched its inaugural awards ceremony, the Ability Media International awards (AMIs), presented by Moira Stuart OBE at King’s Place, London.
Developed in conjunction with leading figures in the media industries, the AMIs seek to identify outstanding creative projects that encourage a more inclusive world for disabled and marginalised groups of people.
Winners have been chosen for creative excellence in producing work that positively represents, involves or assists people facing major physical, mental, emotional or social challenges.
I-MOTUS won The Corporate Video 2009 AMI Award for its production of Dignity, How Would You Feel? Joel Loader, Partner at I-MOTUS, said:
“I-MOTUS would like to thank Ability Media for this award. The opportunity to produce these films was afforded to us by the Royal College of Nursing and to be recognised in this sector is hugely rewarding for our team. We’re proud this work has hit home not only with the target audience but also within the wider communications industry.
“We consider film to be a hugely effective tool in communicating issues of social relevance in the corporate world and we wish Leonard Cheshire Disability continued success with their mission.”
Moira Stewart, OBE, says: “I am genuinely delighted to host the Ability Media International Awards, the first and only of its kind in the world, which celebrate inclusion and diversity in the creative industries. There has been no tokenism in these awards; the first criterion is outstanding creative excellence. These awards are providing role models of creative brilliance to which the students of Leonard Cheshire Disability’s Ability Media Centre can aspire.”
The categories reward projects across a wide range of media, ranging from web-based media, corporate videos and news and information media, to theatre, dance, opera, film and television.
In addition, a number of ‘Champion Awards’ and ‘Fellowship Awards’ were presented to individuals that have demonstrated or fostered excellence in the media industries, which is inclusive, inspirational and outstanding. Winners include BBC children’s presenter Cerrie Burnell, journalist Frank Gardner and author Sue Townsend.
The AMIs are part of Ability Media, a new initiative from Leonard Cheshire Disability, also launching today. Statistics show that currently eighteen percent of the UK population is affected by disability, yet only four percent works in the media industry[1].
Ability Media has been set up to redress this imbalance, by empowering more disabled and under-represented groups of people to gain qualifications to pursue careers in mainstream media, giving them access to the powerful communication platforms of film, television, radio and online media.
The hub of the initiative is the Ability Media Centre, which is fully equipped with state of the art facilities, to provide specialist courses in production and post production, animation, graphic design, music technology and interactive media.
Ability Media Productions, a company comprising of students, staff and graduates of Ability Media, is launching to make programmes for private companies and content for Ability Media Radio and Ability Media TV, which will launch in 2010.
Jane Fletcher, Director at Leonard Cheshire Disability, says: “We are delighted to be launching Ability Media and the AMI awards, and have received overwhelming support from prominent members of the media and creative industries. We hope to ensure that disabled people will be better represented in the media industry and have more influence on civil society as a result.”
Wayne Drew, Chairman of the AMIs and Creative Board of Ability Media, comments: “These awards have been designed to identify outstanding achievements which help promote a better, more tolerant and inclusive world.”
[1] Source: Skillset 2008 Creative Media Workforce Survey, Skillset/UK Film Council Feature Film Production Workforce Survey 2008. Statistics used include those working in Broadcast, facilities, animation, interactive media and computer games, and film production.
For more information on the AMIs please visit www.amiawards.org
The Ability Media Creative Board of representatives from across the media industries includes Wayne Drew, Chairman of the Ability Media International Awards and Chair of the Creative Board; Katy Eyre, Chief Executive of Jacaranda Productions; Charles Beddow, Creator of Media Powerhouse Group; Tim Dams, Editor in Chief of Televisual and the Hon. Stephen Watson, Anna Home, Producer ad Former Head of Children’s programmes at the BBC and Nicola Murphy, CEO of River Publishing.
Nominations have come from three sources: the Ability Media Creative Board selected from across the media industries; the Ability Media International Advisory group of similar figures based throughout the world; and a range of individuals, advisors and key organisations with an in-depth knowledge of the Arts’ world.
The AMIs have been designed to promote the vision, objectives, and mission of Leonard Cheshire Disability.
For more information on Ability Media please visit www.abilitymedia.org
I-MOTUS win award for unique contribution to business and society - Oct 09
The 2009 Clarion awards have just been announced at a ceremony at the British Film Institute on London’s Southbank. The Clarion Awards are the world’s only Communication Awards promoting Social Inclusion, CSR, Sustainable Development and Ethical Debate and I-MOTUS are delighted to announce a winning film in the Corporate Film category.
Beating off stiff competition from the UK’s leading production and communication agencies, the Clarion Award is particularly important to I-MOTUS as it recognises best practice in communicating the importance of CSR, sustainable development, social inclusion and ethical debate, across all media platforms.
As such, they make a unique contribution to both business and society, by identifying the role of the communicator in encouraging an ethical culture, and fostering higher levels of engagement with key social or environmental issues.
The Awards were launched at Parliament in 2003 and received cross party political support. They were endorsed by senior communicators,leading business people and CSR specialists.
Winners are all are united by their outstanding creativity and theirdesire to promote positive social or environmental issues.
I-MOTUS strongly believes that through the effective and ethical communication of a company’s CSR initiatives and strategy, they can:
- Engage their staff and stakeholders in their commitment to CSR
- Promote the true value and impact of such work
- Ethically enhance their own brand values and corporate reputation
- Encourage the wider take-up of CSR initiatives
- Promote socially useful business models which can be replicated more widely
- Boost international competitiveness
For more information on the IVCA Clarion Awards visit www.ivca.org
International Business Award - July 09
I-MOTUS is honoured to win its first ‘Stevie Award’ in the Training Category for the Dignity film produced for the Royal College of Nursing. A true Global award, organisations and individuals from 27 countries, including first-time winners Japan, New Zealand, and Poland, have been announced as Stevie® Award winners in the sixth annual International Business Awards, the world's only international, all-encompassing business awards program. Nicknamed the Stevies from the Greek word "crowned," the awards will be presented at a gala banquet ceremony on September 14 at the St. Regis Hotel in New York City. Producer Joel Loader says, ’ This film has not only notched up a series of UK and global awards across various categories from Internal Communications to Training, but it is effective in its mission to change the attitudes and behaviour of the target audience, ensuring nursing staff throughout the UK consider their attitude to patient dignity.’
Delivering Impeccable Service - July 09
A new Global Delivery Centre in Lodz, Poland is the centre stage for Fujitsu. Our new promotional film will not only demonstrate that the centre can fulfil Fujitsu’s key values but also as a recruitment film, show it as an attractive building close to the vibrant heart of Lodz city centre and Piotrkowska Street. And so that the company can attract the highest calibre employees it will illustrate that it is a modern and high-tech environment to work in, providing support to clients across Europe using world leading methodologies to deliver consistency of service and quality.
The city council will be supporting Fujitsu’s efforts by showing the promotional film on a 40 metre plasma screen in the Town Hall – so the film will need to have a high visual impact and be able to communicate its key messages without sound.
New Edit Suite Upgrade at I-MOTUS -June 09
I-MOTUS has just completed an upgrade of its edit facilities to include a new server and edit suite. Video production can be a complicated business tracking all the elements required from original footage to graphics. However with new edit facilities, I-MOTUS is able to cope with future demands from corporate clients with a more streamlined, efficient workflow. Our new server means anyone in the production facility can locate assets instantly, share work seamlessly and automate routine tasks – so the production team can be focussed on being creative!
More wins for the RCN - May 09
The already multi-award wining programme of vox pops and vignettes produced for the RCN has just won a Best in Class for the CiB and two golds and a silver at the US international Film & Video festival!
The CiB was formed in 1949 as the British Association of Industrial Editors. The association changed its name to the British Association of Communicators in Business in 1995, to reflect the wide range of disciplines demanded of its members today. A non-profit making company, members come from a variety of backgrounds and over the years its role has adapted to meet the changing needs of internal communicators. CiB members' companies include blue chips like Lloyds TSB, Esso, Barclays, Rolls-Royce, BT, AXA, Norwich Union and many more.
'This video really hits home with hard hitting images and simple language, and shows that you don’t need a barrage of do’s and don’ts to make people understand. It’s communication at its best and a very worthy winner of this award.' Awards chairman Dave Morris.
Age Concern - May 09
Age Concern is the largest charity working with, and for, older people. I-MOTUS has been asked to respond to a brief for the production of a series of films that will form part of a training and promotional campaign. Filming has just taken place in Cardiff and Exeter for a series of dynamic Vox Pops …
I-MOTUS wins coveted IVCA Gold Award – Europe’s leading business communication award - Apr 09
I-Motus won Gold in the Charity & Public Welfare category of the IVCA awards presented in London at the Grovesnor House Hotel on 27 March.
The awards are internationally recognised benchmarks for effective communications. They are judged by over 130 jury members who are all leading practitioners within the communications industry, business, arts, Government and related sectors .
The IVCA is the professional body for leaders in strategic business and public sector communications who use film, 
video, interactive media and live events as part of the communication process, and subscribe to an ethical code of practice.
The award, presented to I-MOTUS by Simon Devine of the COI, was for the film ‘Dignity’ produced to support the high profile ‘Dignity in Care’ training programme for the Royal College of Nursing.
The judges’ citation: ‘Dignity between patients and carers is a difficult subject to address. Yet this film does it with panache, humour and warmth. Using great images and simple captions it’s everything an effective communication should be’.
Brand Management - East meets West End - Mar 09
I-MOTUS is delighted to add brand management and product labelling giant, Avery Dennison, to its client list. Production is underway on an international shoot for a promotional film to demonstrate how Avery Dennison’s global and ethical approach to labelling is linked with the brands we all buy on the high street.
The Power of Information - Mar 09
Production has been completed on new client Getronics’ eagerly awaited promo, ‘The Power of Information’. Getronics is among the largest of the subsidiaries of Netherlands-based telecommunications giant, KPN and delivers workspace solutions and ICT services to the financial service, telecommunications, media, retail, and transportation industries in the UK and Ireland. The film successfullyblends dynamic setups, including skydiving, with commercial music and graphics to create a high value marketing asset.
Focus on Value in the Downturn - Mar 09
Our latest film for Fujitsu Services discusses how the changing needs of business in the economic downturn more than ever leads to solutions that reduce waste and focus on value. This engaging promo illustrates how with their culture of a ‘Lean’ approach to Business Application IT and global delivery, Fujitsu can deliver better value to its clients.
I-MOTUS Present at Public Sector Launch - Mar 09
I-MOTUS were delighted to have been asked to present at the United Front launch for a series of new training films produced for the Health Protection Agency. The series of dramas and news pieces were extremely well received and will form a crucial part of a training pack to assist in emergency planning in the event of a flu pandemic.
I-MOTUS are delighted to pick up a number of awards, including the top Gold World medal, at the prestigious 2009 New York Film Festivals.
‘Dignity’, a PR and internal communications film produced for the Royal College of Nursing and Help The Aged, won gold, alongside a Bronze medal awarded for a celebratory film produced for The Department of Work & Pensions and a Finalist Certificate for The Graduate Experience, a dynamic recruitment film produced for Fujitsu Services.
The Dignity film win had a special resonance as it formed a key part of the Royal College of Nursing’s drive to put patient dignity back at the heart of nursing. Joel Loader, Partner at I-MOTUS said: “It’s a fantastic way to start the year and a great honour to receive an award for a piece of work that is of great value not only to our client but also serves the public generally. It was immensely rewarding to work with the RCN on this project given the huge breadth of feeling that it generated among everyone involved.”
Dr Peter Carter, Chief Executive & General Secretary of the Royal College of Nursing said:
“I am delighted to see that the Dignity film has received international recognition. The dedication, passion and enthusiasm of individuals at the RCN, Help the Aged and I-MOTUS has resulted in a film which accurately illustrates how people feel when they don’t receive dignified care, while providing examples of how nursing staff across the UK are already leading the way in providing the best possible care. The film has been welcomed by our members who feel it is an ideal tool to inform and empower their colleagues to remove the barriers to quality patient care.”
The New York Festival Awards recognise the world’s best in informational, educational and promotional film communications. The global competition features entries from over 30 countries worldwide and also covers documentaries, short and feature-length films.
We've always got several live projects on at any one time so why not contact us if you'd like to see how we handle a live project in production.
