Digital innovation is changing the consumer-brand relationship and savvy brands are taking advantage of its possibilities. Unstoppable technological advances combined with consumer demand make this a trend to keep an eye on.

Improved technology has enabled video to become interactive. This is exciting for brands as interactive material is proven to incite a powerful emotional response from the audience. Interactivity also heightens user engagement and allows a person to truly engross themselves in a story because their input matters – they can shape both narrative and outcome. A case in point is Audi’s new interactive YouTube driving game. Enabling viewers to use the keyboard to ‘drive’ the car, Audi’s film is fun and has the potential to go viral. It also positions Audi as a thought leader within its sector and has already generated considerable buzz for its brand, and leads for its latest sales campaign.

To find out more about the latest brand engagement trends, please contact us.