Business TV
Business TV video example
We all watch TV to relax but also to learn. Documentaries, news and current affairs can tell us things we’d never get by reading a newspaper or surfing the net. That’s because so much of the way we communicate is not just by what we say, it’s how we look and sound. Some people reckon up to 70% of the way we assimilate messages is visual.
Now digital production techniques are bringing down the cost of programme making, it’s no wonder more and more companies are using the power of TV as part of their communications. It can bring information to life in a way a brochure or webpage can’t.
You can use Business TV to talk to customers or your people through closed networks or via open access in reception areas. It’s measurable too. You can track who’s watching and when. And once you’ve made a programme, distribution costs are negligible.
We’ve been making lots of features for Fujitsu’s European TV network, sharing news from different divisions right across this diverse IT and communications company. It’s been used to give senior management greater visibility within the organisation, share new technology and celebrate business successes.